Available for Executive Roles · EMEA

Marcin Balon

CCO  ·  Dyrektor Handlowy  ·  Business Development Director

20+ years driving revenue growth, international market expansion, and complex B2B sales organisations across Europe, Scandinavia, the UK, and Asia.

20+
Years Experience
EMEA
Market Coverage
PhD
Qualified
Marcin Balon – portrait
Who I Am

Professional Profile

Experienced commercial leader with over 20 years of proven success in building revenue growth, expanding into international markets, and managing complex B2B sales organisations.

Documented achievements in creating distribution channels, forging strategic partnerships, and managing full P&L responsibility across European (EMEA), Scandinavian, British, and Asian markets.

Effective at building teams from the ground up and leading through change and restructuring. Combines strategic thinking with a strong orientation toward execution and measurable results.

Holds a PhD in Communication & Media from WSIiZ Rzeszów and a Master's in International Trade from the University of Economics in Kraków.

Languages
Polish
English
Russian

Contact Details

📍Krosno, Poland
📱+48 604-152-978

Current Focus

🎯Business Development Director – EMEA at Treet (Nordtreat OY), Finland
🌍EMEA market expansion · Channel sales · B2B partnerships
📈20%+ YoY revenue growth achieved
Career History

Professional Experience

Business Development Director – EMEA2020 – Present
Treet (Nordtreat OY) · Vantaa, Finland
  • Built distribution and commercial partner network in CEE for a Finnish eco wood-protection manufacturer — 20%+ YoY revenue growth.
  • Designed and executed a go-to-market strategy spanning distributors, resellers, and corporate clients across multiple countries.
  • Negotiated and closed long-term partnership agreements with key regional distributors.
  • Managed sales forecasting and budgeting using CRM and BI tools.
  • Initiated and coordinated marketing and lead-generation activities tailored to local markets.
Independent International Trade Consultant2002 – 2020
Volume Trading · Krosno, Poland | EMEA & Asia
  • Delivered B2B channel development projects for Polish timber and furniture manufacturers with partners in the UK, Scandinavia, and Western Europe.
  • Developed market-entry strategies — channel selection, pricing architecture, promotional campaigns.
  • Managed end-to-end supply chains (India, China), ensuring timely and cost-effective logistics.
  • Advised foreign investors entering the Polish market — supported M&A and acquisition processes.
Chief Commercial Officer (CCO)2006 – 2008
PANMAR s.j. · Krosno, Poland
  • Built the sales and marketing department from scratch — recruiting, onboarding, and training a team serving domestic and international markets.
  • Implemented an integrated sales and marketing strategy delivering significant revenue growth in wooden flooring and timber products.
CEO / Sales Director2000 – 2002
SFM S.A. · Strzyżów, Poland
  • Led a successful organisational turnaround — full P&L, budgeting, forecasting, and operational restructuring.
  • Launched export to new international markets, diversifying revenues and acquiring corporate clients abroad.
Export Specialist – B2B Sales1998 – 2000
Nowy Styl · Poland | UK, Europe, Asia, North America
  • Managed export sales to the UK market, achieving dynamic order growth through strategic key account management.
  • Represented the company at international trade fairs in Europe, Asia, and North America.
Core Competencies

Areas of Expertise

🎯

Sales & Distribution Channels

Building and scaling B2B distribution networks, managing distributors and resellers, territory management, revenue growth and margin optimisation.

B2B StrategyChannel SalesAccount ManagementRevenue Growth
🌍

Strategy & Business Development

Market entry strategy, international expansion, strategic partnerships, M&A advisory, and competitive analysis across EMEA and Asia.

Go-to-MarketMarket ExpansionM&APartnerships
👥

Leadership & Management

P&L management, team leadership, matrix organisations, change management, restructuring, cross-functional collaboration.

P&LTurnaroundTeam BuildingStakeholders
📊

Marketing & Analytics

Integrated B2B marketing, lead generation, brand positioning, demand generation, CRM/ERP, forecasting, KPI reporting, AI tools.

Lead GenerationCRMKPIForecasting
Continuous Learning

Licences & Certifications

🎓

Business Strategy in Practice

University of Virginia Darden School of Business
Issued Apr 2026 · ID: CR9BMLVC0945
🎓

Business Strategy

University of Virginia Darden School of Business
Issued Apr 2026 · ID: P1ZTVXCOGQRD
🎓

Strategic Planning and Execution

University of Virginia Darden School of Business
Issued Apr 2026 · ID: EAZA12JTDSV6
🎓

Business Growth Strategy

University of Virginia Darden School of Business
Issued Mar 2026 · ID: 1JIKVHSW404P
🎓

Advanced Business Strategy

University of Virginia Darden School of Business
Issued Jan 2026 · ID: Y96KA5KI8F7A
🎓

Foundations of Business Strategy

University of Virginia Darden School of Business
Issued Jan 2026 · ID: N0TZOLS511U2
🏛

Financial Markets

Yale University
Issued Dec 2025 · ID: 2WK1NCADLABC
Academic Background

Education

Doctor of Philosophy (PhD)
Communication & Media
WSIiZ, Rzeszów
2017 – 2024
Master of Economics
International Trade
University of Economics in Kraków
1992 – 1997
Get In Touch

Contact

Open to executive commercial leadership roles, strategic advisory engagements, and international business development partnerships.